Do you know that more than 60% of small businesses have established their presence through online platforms? 70% of the businesses have already started selling and generating half of their profits through online platforms. What’s the reason? It’s unlimited internet at a low cost. Moreover, after the pandemic, many small businesses have started working from home. No matter if it’s about clothing, jewelry, or any other products, they all need an online platform where they can promote and sell their products. All these factors have significantly increased the demand for web design and development services. In this blog, we will help you understand what web design and development are, and the different types of website development services.   

What is Web Development?

Web development refers to the process of utilizing different programming languages and frameworks to build websites that can be accessed anywhere, anytime. Whether it’s basic static web pages, social media platforms, or online stores, everything can be created with web design and development services. Web development is basically divided into three parts, i.e., (1) front-end, (2) backend, and (3) database. The front end includes everything that is visible to end users, such as the website layout, font, text, and navigation bar. Second is the backend layer of the website, which handles all the logic of a specific function that the website offers. The third layer, which is the database layer, is what stores all the data and is essential for running different functions. All these layers combined lead to a successful web development process.       

What is Web Designing?

Web designing refers to the procedure that includes planning and implementing interactive elements to create captivating UI’s. This includes arranging the site’s layout, font, text, and other UI elements. However, to make the overall user experience smooth and engaging, the design must be user-friendly and easy to use.     

Web and Development Services 

A few common examples of website development services provided by most website development company are given below:

1. UI/UX Design Services

An attractive UI/UX design is essential for building easy-to-use and user-friendly websites and apps. By utilising tools such as Figma, Illustrator, and Adobe XD, designers research user needs and then design a user-friendly interface to enable users to navigate through the site smoothly. 

2. DevOps Services

DevOps brings software development and IT operations together to help teams work better and faster. They use efficient processes and encourage teamwork to develop high-quality applications. 

3. Mobile Development Optimization

With the increased number of mobile users, the need to optimize websites for mobile phones has become a necessity for businesses targeting a wider audience. Mobile development optimization makes sure the website not only looks good but also works smoothly. 

‍4. eCommerce Development Services

Websites have become one of the major platforms for brands to increase their visibility. eCommerce development helps businesses sell and promote efficiently through online platforms. This way, they can reach a wider audience without investing much money, which is not possible through offline stores.    

5. CMS Development

CMS development focuses on building websites that enable users to manage and update their website content. It can be used to store, edit, and publish different kinds of content.   

Website Development Process Phases 

To develop the website, it goes through several stages. Here we have briefly explained different phases of the website development process:

1) Requirement Analysis

The very first step in the website development phase is requirement gathering. This phase involves identifying development needs and understanding client requirements. As each customers have their unique goals and objectives, understanding their needs closely is essential. This makes sure we are delivering the results that not only meet requirements but also exceed them. Key factors that need to be considered in this phase:     

1. Clearly specify the technologies you plan to use
2. Gather resources and set the timeline 
3. Simplify collaboration tools

2) Wireframe and Website Design

Once done with the requirement gathering, let’s move to the next phase, which is wireframing and web design. Wireframing helps you understand the actual flow of the website. This phase includes: 

1. Designing a Wireframe
2. Defining the target Audience
3. Defining Your Design Preferences
4. Structuring the Navigation Flow

3) Web Development 

Once you know the website design flow, you can proceed with the web development phase. This is the stage where the actual development starts. This development phase includes several different steps, which include: 

1. Choosing a domain name
2. Selecting a web hosting plan
3. Defining the CMS you desire to use
4. Carefully planning the structure of the website  
5. Creating and adjusting content
6. Designing the layout

4) Testing Phase

After developing the website, ensuring it meets clients’ requirements is essential. To ensure the website quality, a professional team of QA runs several testing methods and approaches. Some of the key testing types that are performed include unit testing, integration testing, system testing, and acceptance testing.       

5) Server Setup and Site Deployment

After getting through the testing phase, the site deployment stage starts. The code is finally pushed to the production environment via the Jenkins test server and live server.    

6) Project Maintenance and Updates

The development of the website does not just end with the deployment phase. Once the website is deployed to the server, it is a must to continuously monitor and track the website. This is done to ensure the website is performing well after deployment.

Why Your Business Needs Professional Website Design to Thrive Online

Creating a beautiful website is one of the impactful ways to attract and engage with a huge audience. Therefore, it is important to build the software that not only looks good but also thrives. Below, we have listed a few reasons that show why your business needs a professional website design:   

It Creates the First Impression

First impression always makes a lasting impression on every user. Whether it’s a thing or a person, we all remember things that are unique and captivating in a first encounter. If your website is unique and attractive, there is a high chance of users remembering the name or the look of your website. Likewise, if it doesn’t look appealing and is outdated, they are likely to leave instantly, leaving a negative impression. Therefore, the website design must be unique and engaging to leave a lasting impression on users. For that, ensure to keep your website layout clean, structure elements accordingly, and improve performance.         

Satisfied Users 

A website having user-friendly navigation and a welcoming presence not only attracts more customers but keeps them engaged. People often judge any business and brand by their online appearance. Before using your products, they will first analyse whether you are worth their time and money. And how will they do so without knowing you? Of course, it’s your brand online presence that will show them your strength and potential. Putting effort into creating a visually appealing website will show your clients your capability.  

It Supports your SEO Strategy 

Interactive elements and engaging visuals increase the time users spend on your website, leading to improved user engagement. Moreover, indexing your website content also depends on how you structure the it and UI elements in your website. This, in turn, affects the search engine optimization (SEO) or ranking of the website. Therefore, it is essential to follow SEO practices while designing your website. 

Enhanced Credibility

Suppose you encounter a website that is not very attractive and looks outdated. What would you do? There is a high chance of you ignoring it than trusting it. Likewise, when a user comes across a website that looks poor and unprofessional, they are likely to skip it. Therefore, to build trust and credibility with the audience, creating a professional and user-friendly design is a must.       

Stay Ahead of Competitors 

If you are still not sure why you should put so much effort into your web design, here’s one major reason. Your competitors are already implementing the best web design practices. If you want to stay ahead in the competition, you should also implement the best web design techniques.  

Conclusion 

All things considered, choosing an effective web design service means investing in your organization’s lasting achievement. To increase visitors and attract quality leads, investing in professional web design services is essential for your business. With the right design, your website becomes Google-friendly, delivers excellent user experiences, and turns visitors into leads.